Local Government Ombudsman
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Customer Satisfaction Research 2010

Every few years we undertake independent research into customer satisfaction about our services.

As well as gaining an awareness of customer experience and perceptions of our services, the research can focus on particular issues of concern to us, assess the impact of new initiatives, and help us to identify areas for improvement in our service delivery.

 In recent years we have followed a pattern of alternating the research between quantitative and qualitative research. Quantitative research is where we survey a large representative group of service users (around 1,000 people). Qualitative research is where we commission in-depth discussions with much smaller sample groups. While we cannot be sure those selected to participate in qualitative research are wholly representative of service users, it can significantly increase our understanding of why complainants hold the views they do, especially where this echoes the indications in the quantitative research.

Our most recent research is a qualitative study by Ipsos MORI based on interviews and group discussions held in 2010.

We will be responding to issues raised in the research through our business plan for 2011/12.

Date Updated: 11/03/11